Paperful office? Pulp & paper two decades on
Wednesday 1 Nov 2017
That old print media reading culture has all but gone now, thanks largely to the internet and the worldwide web making all manner of information available largely free of charge. No one expects, or wants, to pay for news and content any more, probably because most people think digital media should be free because they know how easy it is to make copies of digital files.
There are still many printed publications doing very well and selling in large quantities, and a list of some of the top 10 is offered below, but even the Japanese daily Yomiuri Shimbun – which holds the world record at 13 million copies sold in one day – has lost huge numbers of readers.
Although the Wall Street Journal and others have seen increases over the past five years, the majority of newspapers in Europe and America have lost significant numbers of readers.
A similar pattern is to be found across the entire print media industry, in all segments, and it’s a downward trend which started around two decades ago.
The consequences of this for the global forestry, pulp, and paper industries probably don’t need to be spelled out, but there’s been a corresponding downward trend there too.
According to RISI, a research company specialising in the forestry, pulp, and paper industries, more than a quarter of the world market for one particular paper product has “simply disappeared”.
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