almost finally ... Wooden beer bottles?

Wednesday 12 Jun 2019

 
Yes, you heard it here first:


Wooden beer bottles being piloted by Carlsberg - The new design of the beer bottle was developed with Carlsberg’s partners in the Carlsberg Circular Community as well as CP+B Copenhagen and Kilo, a Danish industrial design studio. The prototype, which has been prepared based on the distinctive Carlsberg design, shows how the bottle might look like when it hits the market.

The new bottle design was developed with Carlsberg’s partners in the Carlsberg Circular Community as well as CP+B Copenhagen and Kilo, a Danish industrial design studio. The prototype, which has been prepared based on the distinctive Carlsberg design, shows how the bottle might look like when it hits the market.

Sustainability Director, Simon Boas Hoffmeyer, originally revealed the new design at the Sustainable Brands Copenhagen conference back in 2016. He said the new bottle is a milestone in the ambitious three-year project:

“The new bottle is a great milestone in the project, as having a physical prototype makes it easier for us to explain the new packaging format to consumers and colleagues. I think the new bottle looks great and shows how we can use innovation and design to help shape products for a better tomorrow,” says Hoffmeyer.

“The bottle has been created with input from some of the leading packaging specialists in the world, who are very excited to participate in the project. Though we still have technical challenges to overcome, we're on track on the project,” says packaging innovation director Hakon Langen.

The Green Fiber Bottle will be a landmark in sustainable innovation. Its fibers will come from responsibly managed sources, with trees replanted at the same rate that they are harvested. While the bottle will degrade into environmentally non-harmful materials if discarded randomly, the intention is that it will form part of a proper waste management system, just like today’s bottles and cans.

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