2008 GFC hits Christmas tree industry

Wednesday 18 Dec 2019

 
How the financial crisis hit the Christmas tree industry – North American families on the hunt for a Christmas tree have little to cheer about this year, as prices are through the roof due to a shortage of trees that can be traced back to the 2008 financial crisis.

The Great Recession put thousands of American Christmas tree farmers out of business, resulting in far fewer seedlings being planted. As trees have a maturity cycle of 10 years, the lack of supply is just now beginning to bite, pushing up US demand for Canadian Christmas trees and causing higher prices for consumers across the continent.

"We’ve got a shortage of Christmas trees," said analyst Paul Quinn of RBC Dominion Securities. "We’ve seen a marked increase in the price for trees because of the lack of supply."

The average price of a tree rose 123 per cent to US$78 in 2018 from US$35 in 2013, according to the U.S. National Christmas Tree Association. Price growth has also occurred in Canada, Quinn said, with sales at Christmas tree farms up by 15 per cent annually for the last five years on average.

The Quinn Farm on Perrot Island just outside Montreal boosted retail prices by $10 this year. Part of the reason was to make up for a decade of stable pricing and rising labour costs, but demand has been growing steadily for the past few years — with a sharp spurt this year — said Stephanie Quinn (no relation to Paul Quinn), who runs the nursery with her husband Phil.

Their top-price Tannenbaums now cost $80 while bargain timber goes for $55, with the price dependent on quality, species and height.

"We’ve been getting a fair number of calls from people who normally buy wholesale trees and haven’t been able to find anybody this year," said Quinn, echoing other direct-to-consumer farmers.

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